Use of QR code in your marketing strategy

In my last post I discussed about the QR code, how it can be generated and its general use. In this post I am going to discuss about the marketing use of QR code.

Here are a few ways that you can use QR codes as part of your marketing strategy.

1. On business cards – Instead of making your business card cluttered with much information, you can use QR code that leads people to your phone number, email id, Twitter, Facebook, LinkedIn, etc. That would be a tech savvy way to create a business card.

2. Product labels – You can use QR codes on your products so that the customers can scan the code and obtain additional information related to your product. This information might include link to your website, your contact information, or link to your social networking accounts along with the price and product details.

3. Poster, TV advertisements – You can put up a poster advertisement in your local area or TV marketing about your business. Where you can provide all the information in one go. Here you can use a QR code which is not only an innovative idea but also saves space and time.

4.On your blog/website – Use your QR code to provide people to your blog/website/e-mail newsletter signup/subscription link or rss link. Just make sure you give people a compelling reason/content to subscribe to your content.

5. More audience to your social page – You can create mobile-friendly landing pages with Facebook like buttons or lead them to your Twitter page for a follow. That would be a good idea to associate people with your business page on social media.

Well, above are some of the possible uses of QR code. Apart from them there are numerous ways to use QR code. Depending upon how well they fit in your marketing strategy.

I hope this information will be useful for you.

Share your views.