Are you listening to your customers?

Now a days, everyone is busy building their brand online to leverage the benefits of social media. But how do you know if its fullfilling the purpose? How do you know you have built a loyal fan following who are not only becoming our regular customers but also spreading the words to your other prospective cusotmers. So its important to know what they feel and say about your brand.

For this you should have a comprehensive monitoring stretegy in place. If you don’t, then all the hard work which you are putting into creating, building and sustaining will go into vain. So you should listen to what your customers are saying.

Good or bad, you need to know. You should be part of all the conversation so that you can listen to every suggestion/feedback, provide them prompt after sales services, address to every issues/bad customer experience  before it become gala affair over the internet and you could be the last one to know when your product is being flapped down.

I know about many brands who keep the ‘brand alert’ over the social media to get the news whenever anyone mention their/competition brand name. It helps them to track the compliment, complaint, competitors, crowd, influncers, trend etc. This helps them to analyze where they are and where they are going.

There are many strategies/tools are available which are being used as social media monitoring strategy. I will be discussing some of them in my coming posts.

Have you used google sidewiki?

I am using sidewiki quite often now a days and finding it useful. It a service from google and I am using it to make notes on a website and to analyze the relevance of web pages.

Google Sidewiki is a browser extension which allows users to make and view comments about a given website, providing feedback and information, and discussing a page’s content in a separate browser frame.

When browsing the Web with Google Toolbar installed, we can post comments using Sidewiki and then those comments become associated with those specific Web pages. We can also syndicate those comments through other social media sites like Blogger, Facebook, and Twitter.

The tool is integrated in the latest version of Google Toolbar and works with Firefox and Internet Explorer and Google Chrome. To use Sidewiki, we can download the most recent version of the Google Toolbar and set it to enhanced.

You can learn more or download the google toolbar with sidewiki here.

I am sure you will find it very much part of social media.

Share your experience with google sidewiki. 🙂