Levi’s: rear view girls

So it turns out that Levis got these two beautiful New Zealanders Jessie and Reanin taking to the streets of Los Angeles and recording peoples expressions staring at their err… posteriors. Now the video came out good and youtube recorded some 7 mn hits before the video was pulled downm because the video featured expressions of many people, who can surely be identified!!.

It also turns out that Levi’s was behind this viral campaign. So girls, boys, ladies and almost everybody seems to have been caught offguard with this video. But then using this “fetish” as a strategy to catch them by the balls .. oops eye balls, is it worth for Levis?

Butt (no pun intended) with 7mn views, this is going to stay in for a while in peoples minds!

You can have a look at the video here

http://creativity-online.com/work/levis-rear-view-girls/22479