QR Code and business

You must have noticed the square barcodes appearing in advertisements, newspaper advertisements, business cards etc. If you have observed they are starting to appear more and more frequently. Let us have a look what is a QR code and how it can be useful in marketing.

What is a QR code?
A Quick Response (QR) code is basically a two dimensional barcode that can be scanned by a smart phone’s camera and transfer information. From the barcode, information such as text, photos, videos, URLs etc can be retrieved. Based on the type of code it is, it might direct the viewer to a website, make a phone call and much more. It could be taken as a new form of sending your information across in the form of QR code.

How to generate QR code?
Its quite easy to generate a QR code. There are many websites available where you register and generate the QR code. You can create QR codes for your Facebook profile link, Twitter or for your website, for your business card etc. If you have an business you can also create barcode for a point on the map.

Use of QR code
Well, now a days everyone has a smart phone. So they can read the QR code and access the information it contains. It can be used everywhere, where you want your users to access the information about you or about your products. For example, when people are shopping and are in stores, and your products have QR codes on them, the customers can scan the code and obtain additional information related to your product. This information might include link to your website, your contact information, or link to your social networking accounts.

In the next post I shall discuss about the marketing use of QR code in detail.

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