Merits of LinkedIn groups

Many of us have profile in LinkedIn. While the linkedin helps in providing a convenient way to stay connected to our colleagues, people who you’ve worked with us in the past, and peers who work in similar profiles or with the same technologies. On the other hand LinkedIn groups are by far the most powerful aspect of LinkedIn. LinkedIn groups are more like a forum for members to have real world conversations about products, issues, opportunities, events, and referrals of information. For almost every business functionaltiy/domain, there is a corresponding group available. Which helps like minded people to come together on a common platform to share views and knowledge.

I have seen many people whose business/leads/income revolving around these groups only or many of them become thought leaders in their niche all around a single LinkedIn group.

There are many merits joining the linkedin groups. Some of them can be:

• Knowledge/views exchange.
• Build thought leadership.
• Build personal network.
• Drive traffic to your blog/website.
• Opportunities – job/business.
• Helping others.

Linkedin groups has categories like Alumni, Conference, Corporation, Networking, Non-Profit, Professional and more. This segregate the kind of interaction you wish to have in groups.

It is a fact that shared interest and assistance between networkers is key to building relationships. So groups can really help strengthen your network and enhance your knowledge. So join more groups and relevant groups.