Social media strategy does not require hefty budget!

Its a general notion that creating and launching a high impact social media campaign require a good amount of budget along with so called social media experts, an army of software developers or a team of SEO people.

Well, these are just misconceptions. You don’t need to spend lacs of rupees to get good follower on twitter or get a decent number of fans on facebook page. However it only requires an involving social media strategy which revolves around the target audience. Your facebook page or twitter background may not require to be highly colorful and technologically advance but it should be appealing and interactive.

The content should be engaging, short and to the point. Videos should be shorter in length. It’s always good to initiate and encourage conversation over the social media rather than just posting your content and not thinking about the interest, expectation and taste of your target audience.

So instead of wasting your time and money on frantically responding to tweets, wall posts, and reading about the social media tools, techniques, and trends of tomorrow focus on your target audience, their preferences, your content, engagement level and of course simplicity.

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